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By Karren Jay G. Asgar

Bjorn M. Herrera, a first-year Software Engineering student from ����ר��, has been named one of the 25 finalists in the 2025 Puregold CinePanalo short film category, with his film set to be showcased at the festival in March 2025.

Bjorn M. Herrera, a first-year student of Software Engineering from ����ר�� – College of Engineering, is one of the 25 finalists of the 2025 Puregold CinePanalo for short film category. From hundreds of entries, the final roster consists of students from all over the country who received a P150,000 production grant.

The 25 student short films will be screened alongside eight feature films at the festival, which will take place from March 14 to 25, 2025, at Gateway Cinemas in Quezon City.

“All of what I am, and this project, wouldn’t have been possible without my incredible crew—or more accurately, my friends. Some have been with me since first grade, while others are joining me for the first time on this journey. Together, we are: Bjorn Herrera – Director; Francine De Los Reyes – Production Secretary; Venz Bidaure – Assistant Director; Pierre Superio – Creative Director; Miguel Salaya – Director of Photography; Pete Marwin – Cinematographer; Rio Elenterio – Cinematographer; Renean Tiempo – Producer; Elisha Bueno – Marketing Head; Fey Gallardo – External Head; Kent Ober – Video Editor; Edrian Rebute – Video Editor; and Jhazper Dela Cruz – Legal Coordinator,” Herrera said in an online interview.

When asked about the inspiration behind his film, he shared that it was about challenging the odds and finding hope, even in the toughest times.

“On a personal level, my mother has always been a champion of the traditional path: study hard, earn a degree, and secure a stable job. A good Filipino mother… I want to show her that art can lead to greatness, and through this film, I hope to make her proud,” he added.

One of his biggest challenges during production had been assembling a team of specialized individuals essential to filmmaking.

“We are urging the ����ר�� administration, local government units, organizations, and individuals to support us in overcoming these obstacles. Their assistance would ensure that Iloilo and the entirety of Western Visayas are properly represented through this project, highlighting the region’s culture, talent, and resilience on a national platform,” he remarked.

He acknowledged that the Centralian community had played a vital role in shaping his approach to filmmaking.

“Through the CPU SHS Media Arts organization, I found a platform to express my creativity and hone my storytelling skills during my two years in Senior High School. Participating in events like The Sigrab Film Festival and other media opportunities allowed me to experiment with ideas and learn the value of collaboration,” he shared.

He explained that the film had introduced him to the challenges of professional filmmaking, such as budgeting, coordinating schedules, and ensuring that each piece of the production aligned with the story’s intent.

“It’s a reminder that as filmmakers, we don’t just tell stories—we create connections, inspire others, and represent the voices of our community. CinePanalo has solidified my passion for storytelling and shown me what’s possible when you’re resolved to ignite your soul,” he emphasized.

He advised Centralians and aspiring student filmmakers considering competitions like CinePanalo that opportunities have always been there; they simply have to seek them out and open the doors.

“Competitions like CinePanalo are an amazing platform, but success doesn’t happen in isolation. Build a team, seek mentors, and never hesitate to ask for help. Filmmaking is a collective effort, and we’re living proof of how community support can turn dreams into reality. If you do wish to help us in our entry for CinePanalo, the doors are still open for people to join us in this endeavor. The only question is: do you want to make a great film?” he added.

Bjorn M. Herrera’s journey embodies the university’s commitment to nurturing creativity and excellence, making him a source of pride and inspiration for the CPU community.